Always playing "the hottest hits" and the newest of today's music.  Hot 99.7 is what you call a personality driven radio station.  It is Hot 99.7's personalities and the flavor they create that distinguishes it from ANY other radio station in the market!  Hot 99.7 is a lifestyle radio, which appeals to an active listenership who is passionate about the music, involvement with radio station activities and therefore, very receptive and responsive to advertising messages.